Medical Bill Rights

Medical Bill Rights

Helping people exercise their new rights to avoid surprise medical bills.

Spotlight

Project Timeline: June 2022 - June 2023

Team Members: Alex Ciepley, Laura Carollo, Dave Methvin, Anne Wood, Aryeh Jacobsohn, Joy Day

About

Challenge

Unexpected medical bills are a source of stress, frustration, and confusion. For people in the U.S., the No Surprises Act gives new rights to prevent and resolve these surprise bills.

The Digital Service at CMS (DSAC) was asked to create web content to help people understand and act on their new rights. The team took a human-centered approach to make sure the content and tools were accessible to the people who needed them most.

Solution

We worked closely with the Office of the Administrator (OA), the Office of Communications (OC), and the Center for Consumer Information and Insurance Oversight (CCIIO) at CMS to create cms.gov/medical-bill-rights and cms.gov/derechos-facturas-medicas

To do this, the team conducted 17 rounds of research–adding up to more than 90 hours of interviews with patients, caregivers, patient advocates, and help desk staff. This research led to the development of a plain language explanation of rights, guides to help users navigate billing issues, and an interactive tool to empower people through a step-by-step plan to address their specific situation. It also allowed the team to improve an existing complaints form to improve readability and layout.

To create effective Spanish-language content, we hired a native Spanish-speaking content designer to design the content, not simply translate the English version. This helped ensure content is culturally relevant and linguistically appropriate.

The Medical Bill Rights content is also inclusive and accessible because we:

  • Provide all information in both English and Spanish
  • Used best practices in plain language and clear design
  • Built the site to be responsive to different devices, including mobile phones and tablets
  • Offer multiple clear pathways for people to learn about their rights
  • Meet WCAG 2.1 AA accessibility standards

 

A website and smart phone mockup displaying the Medical Bill Rights landing page in english
A website and smart phone mockup displaying the Medical Bill Rights landing page in spanish

Impact

CMS.gov launched the Medical Bill Rights pages in June 2023 and saw an immediate increase in site visits thanks to a coordinated release with consumers and patient advocacy groups. The site has shown continued growth since its launch, with a 50% increase in traffic since its launch month.

The new site replaced over a dozen non-accessible PDFs with accessible and bilingual web pages, resulting in a dramatic decrease in PDF downloads that was completely replaced with visits to the newly formatted pages.

The redesign of the complaints form has also been a success, resulting in over a 60% increase in the form completion rate.

The staff of the No Surprises Help Desk, who provide phone support to members of the public, have applauded the new content and layout, saying it has resulted in an "ease in locating answers quickly and efficiently" when speaking with consumers.

A website and smart phone mockup displaying the Medical Bill Rights form in english
A website and smart phone mockup displaying the Medical Bill Rights form in spanish

Quotes

"The Spanish [version] is simple, anyone from any [Spanish-speaking] country can understand, from low and high education levels." 

- Member of the Public

"It’s easier on the eyes and not as intimidating. That will definitely provide a better service to the consumers." 

- No Surprises Help Desk staff

"Just applaud the team. People need this help. I’ll be promoting it." 

- Patient Advocate

“It’s organized and professional, but it’s still comfortable. It doesn’t look like it’s all business. It’s just gentle enough to be relatable without being patronizing. . . . Your site is like the digital version of bedside manner.” 

- Member of the Public

“I feel like there is help out there for people like myself regarding medical bills after looking through all of these pages and options." 

- Member of the Public

“I think having this tool would help me know that there are better decisions I could make next time." 

- Member of the Public

Page Last Modified:
02/15/2024 04:41 PM