Learn How to Become a "Champion for Coverage"

What is a Champion for Coverage organization?

A Champion for Coverage organization can be a national or local organization representing under or uninsured communities. They’re active in providing outreach and education about the Health Insurance Marketplace^® and how consumers can enroll in health coverage through HealthCare.gov, Medicaid or Children's Health Insurance Program (CHIP). Organizations don’t need healthcare or health insurance backgrounds or licensure, they simply need to be willing to help spread the word about the affordability and accessibility of health coverage. See our updated list of over 2,200 Champion organizations (XLSX) that are committed to helping people find the coverage they need.

Why should my organization become a Champion for Coverage?

The Marketplace helps people find health coverage that meets their needs and fits their budget. The Inflation Reduction Act (IRA) continues to help reduce health coverage costs and 4 in 5 customers are able to find coverage for $10 a month or less with financial help.  The Marketplace offers quality, comprehensive health plans with essential health benefits such as doctor visits, emergency care, behavioral health care, preventive care, hospital care, and prescription drugs.

To take advantage of the Marketplace, millions of uninsured individuals and families need to know about it and sign up. We need help from the public and private sectors to let people know about these benefits and get them enrolled.  

Millions of people are currently enrolled in health coverage thanks in part to community-based organizations and businesses who have been key to sharing this critical healthcare information with their networks and communities.

How can my organization become a Champion for Coverage?

Fill out our online form. Once we get your information, we’ll follow up with you. If you have questions, send an email to champion@cms.hhs.gov. Note: only organizations can become Champions, so individuals wishing to join must be affiliated with an organization and send an online request form with their agency’s name.  

Champion for Coverage organizations must not be in a position to profit from their Champion designation. If your organization falls under this category but would still like to contribute to our valuable work by conducting Marketplace outreach, please email us at champion@cms.hhs.gov so we can provide you with details on how to stay connected with the latest information.

As a Champion for Coverage, how can my organization engage my community?

Take action – see the list below for ways your organization can engage your community.

• During Open Enrollment, you can help promote our Theme Weeks of Action. Visit our Partner Tools and Toolkits website to see the complete list, dates, and audience specific resources.
• Print or order materials for your organization. We have Marketplace materials available in English and Spanish. Materials can be found here. We also have materials available in other languages here. Learn more about ordering paper copies for free.
• Send your partners/members/customers to these official resources to learn about the Marketplace and get coverage:
  • For consumers: HealthCare.gov and CuidadoDeSalud.gov
  • Partners toolkits and educational materials can be found at Marketplace.cms.gov
  • 24/7 Consumer Call Center: 1-800-318-2596 with assistance in 230+ languages
  • Find Local Help tool to find local in-person enrollment assistance
• Send an email to your network about the Marketplace.
• Use the Virtual Event in a Box Toolkit
• Post information at your agency.
• Give out Marketplace information to colleagues and consumers.
• Host a conference call, webinar, or another educational event about the Marketplace.
• Include a story about the Marketplace in your organizational newsletter or other publication.
• Create your own communications materials using our DIY Design Toolkit (PDF) and other customizable materials.
• Train your staff/members on the Marketplace.
• Connect with your partners/members/customers through official HealthCare.gov social media channels (HealthCare.gov Facebook, @HealthCareGov) to share their stories.
• Partner with local in-person enrollment assisters. For example, you can provide space for enrollment sessions or fairs, provide computers so people can check out the Marketplace online and browse plans and estimated prices, provide training, or other resources and support.