Office of Communications

Julie Bataille, Director

Michele Patrick, Deputy Director

Mary Wallace, Deputy Director

Shared Services Staff

Shawn Bennett, Director

Integrated Communications Management Staff

Robert Adams, Director

Media Relations Group

Brian Cook, Director

Strategic Marketing Group

Pamela Gentry, Director
Division of Campaign Management - Laura Salerno, Director
Division of Forum & Conference Development - Lynne Johnson, Director
Division of Studio Productions - Michelle Hood, Director

Creative Services Group

Erin Pressley, Director
Division of Content Development - Amy Miner, Director
Division of Product Planning & Distribution - John Parry, Director
Division of Design Services - Laura Billet, Director
Division of Research - Julie Franklin, Director

Web and New Media Group

Jon Booth, Director
Division of Website Operations - Ketan Patel, Director
Division of Website Strategy - William Trefzger, Director

Call Center Operations Group

Neal Denion, Director
Division of Training, Quality and Content - Mark Broccolino, Director
Division of Call Center Operations - Lindsay Dixon-Brown, Director
Division of Call Center Systems - Dennis Bogley, Director

Function Statement

• Serves as CMS' focal point for strategic and tactical communications—internal and external—providing leadership for CMS in the areas of traditional and new media, including web initiatives such as social media supported by innovative, increasingly mobile technologies; media relations; public information campaigns; and, speechwriting.
• Serves as CMS' focal point in all activities related to the media. Provides consultation, advice, and training to CMS' senior staff with respect to relations with the news media.
• Coordinates with the Department of Health and Human Services (HHS) and the White House on key communication initiatives, leveraging CMS resources to strategically support these activities.
• Contributes to the formulation of policies, programs, and systems as related to strategic and tactical communications.
• Coordinates with the Office of Legislation on the development and advancement of new legislative initiatives and improvements.
• Oversees communications research, design and development, evaluation and continuous improvement activities to improving internal and external communication tools, including but not limited to brochures, public information campaigns, handbooks, websites, reports, presentations/briefings.
• Identifies communication best practices for the benefit of CMS beneficiaries (i.e., of the Medicare and Medicaid programs) and other CMS customers.
• Contributes to the formulation of policies, programs, and systems as well as oversees beneficiary services provided by the beneficiary call centers. Serves as CMS' focal point for telephone services to beneficiaries, and provides leadership for CMS in the area of call center operations.