Medicare Marketing Guidelines

The Marketing guidelines reflect CMS' interpretation of the marketing requirements and related provisions of the Medicare Advantage and Medicare Prescription Drug Benefit rules (Chapter 42 of the Code of Federal Regulations, Parts 422 and 423).

The Guidelines are for use by Medicare Advantage Plans (MAs), Medicare Advantage Prescription Drug Plans (MA-PDs), Prescription Drug Plans (PDPs) and 1876 Cost Plans. The guidelines allow organizations offering both Medicare Advantage and Prescription Drug Plans the ability to reference one document when developing marketing materials.

The draft 2014 Medicare Marketing Guidelines and the comment template are posted in the Download section below. We will carefully consider all comments before finalizing the Guidelines later this year. Please send your comments on the template no later than 5 PM (EDT), April 9, 2013  to Marketingpolicy@cms.hhs.gov with “Comments on Marketing Guidelines” in the subject line of the email.