Office of Communications

Mary Wallace, Acting Director

Mary Wallace, Deputy Director for Operations

Karen Aldana, Deputy Director for Communications

Business Operations Staff

Shawn Bennett, Director

Integrated Communications Management Staff

Julie Franklin, Director, Mimi Toomey, Deputy Director 

Media Relations Group

Catherine Howden,  Director; Brian Leshak, Deputy Director, Jason Tross, Deputy Director

Strategic Marketing Group

Chris Koepke, Director; Laura Salerno, Deputy Director
Division of Campaign Management - Barbara Johanson, Director
Division of Research - Clarese Astrin, Director
Division of Digital Marketing - Mark Krawczyk, Director

Creative Services Group

Erin Pressley, Director; Amy Miner, Deputy Director
Division of Content Development - Valerie Perkins, Director
Division of Product Planning and Distribution - John Parry, Director
Division of Multimedia Services - Laura Billett, Director
Division of Training - Alicia Lew, Director
Division of Internal Agency Communications – Regina Fletcher, Director

Web and Emerging Technologies Group

Jon Booth, Director; Rachael Horvath, Deputy Director
Division of Website Operations - Robert Amos, Director
Division of Web Development - Nathaniel Mudd, Director 
Division of Web Planning and Support – Karyn Klein, Director 
Division of Web Experience – Jen Kordonski, Director

Call Center Operations Group

Frances Harmatuk, Director; Naomi Johnson, Deputy Director
Division of Training, Quality and Content - Mark Broccolino, Director
Division of Call Center Operations - Lindsay Ambush, Director
Division of Call Center Systems - Brenton Snodderly, Director

Partner Relations Group

Stefanie Costello, Acting Director
Stefanie Costello, Deputy Director

Functional Statement

• Serves as CMS's focal point for internal and external strategic and tactical communications providing leadership for CMS in the areas of customer service; website operations; traditional and new media including web initiatives such as social media supported by innovative, increasingly mobile technologies; media relations; call center operations, consumer materials; public information campaigns; and, public engagement.

• Serves as senior advisor to the Administrator in all activities related to the media. Provides consultation, advice, and training to CMS's senior staff with respect to relations with the news media.

• Coordinates with external partners including the Department of Health and Human Services (HHS) and the White House on key communication and public engagement initiatives, leveraging CMS resources to strategically support these activities.

• Contributes to the formulation of policies, programs, and systems as related to strategic and tactical communications.

• Coordinates with the Office of Legislation on the development and advancement of new legislative initiatives and improvements.

• Oversees communications research, design and development, evaluation and continuous improvement activities for improving internal and external communication tools, including but not limited to brochures, public information campaigns, handbooks, websites, reports, presentations/briefings.

• Identifies communication best practices for the benefit of CMS beneficiaries (i.e., of the Medicare and Medicaid programs) and other CMS customers.

• Formulates and implements a customer service plan that serves as a roadmap for the effective treatment and advocacy of customers and the quality of information provided to them.  
• Oversees beneficiary and consumer call centers and provides leadership for CMS in the area of call center operations.

• Oversees all CMS interactions and collaborations with key stakeholders (external advocacy groups, contractors, local and State governments, HHS, the White House, other CMS components, and other Federal entities) related to the Medicare and Medicaid and other Agency programs.

• Coordinates stakeholder relations, community outreach, and public engagement with the CMS Regional Offices.

Page Last Modified:
01/22/2021 04:08 PM