Skip to Main Content
 

The Center for Consumer Information & Insurance Oversight

 

Entities Approved to Use Enhanced Direct Enrollment

Enhanced direct enrollment (EDE) is a new pathway for consumers to enroll in health insurance coverage through the Federally-facilitated Exchange. This pathway allows CMS to partner with the private sector to provide a more user-friendly and seamless enrollment experience for consumers by allowing them to apply for and enroll in an Exchange plan directly through an approved issuer or web-broker without the need to be redirected to HealthCare.gov or contact the Exchange Call Center.

For additional information on EDE, please view the fact sheet, available at: https://www.cms.gov/newsroom/fact-sheets/enhanced-direct-enrollment-pathway-health-insurance-exchange-coverage

For frequently asked questions about EDE, visit: https://www.cms.gov/CCIIO/Programs-and-Initiatives/Health-Insurance-Marketplaces/Downloads/FAQs-EDE.pdf

The public list of third-party entities approved to use an EDE pathway is provided below. This list is current as of October 3, 2019, but CMS will update the list as it approves more partners. 

Table Key

  • Approved Entity Name: Name of entity offering an approved EDE platform
  • Hosting an EDE Platform: The checkmark indicates that the entity (referred to as a “primary EDE Entity” in CMS guidance) developed and is hosting an approved EDE platform that may be available for leasing to upstream EDE Entities 
  • Entity Type: Qualified health plan (QHP) issuer, web-broker, or Direct Enrollment (DE) Technology Provider
  • Website: The entity’s homepage hyperlink 
DE Entities Approved to Use Enhanced Direct Enrollment 
Approved Entity Name Hosting an EDE Platform Entity Type Website

Aspirus Arise Health Plan of Wisconsin

-

Issuer

www.aspirusarise.com

Blue Cross Blue Shield of North Carolina

-

Issuer

www.bluecrossnc.com

Bright Health Plan

-

Issuer

www.brighthealthplan.com

Cigna

-

Issuer

www.cigna.com

Dean Health Plan

-

Issuer

www.deancare.com

Florida Blue

-

Issuer

www.floridablue.com

GetInsured

Web-broker

www.getinsured.com

GuideWell Connect

DE Technology Provider

www.guidewellconnect.com

HealthSherpa

Web-broker

www.healthsherpa.com  

Highmark

-

Issuer

www.highmark.com  

MercyCare Health Plans

-

Issuer

www.mercycarehealthplans.com

Molina Healthcare

-

Issuer

www.molinahealthcare.com

Oscar Insurance Company

-

Issuer

www.hioscar.com

Security Health Plan of Wisconsin

-

Issuer

www.securityhealth.org

Softheon

DE Technology Provider

www.softheon.com

Stride Health

Web-broker

www.stridehealth.com