Web-brokers in the Health Insurance Marketplace

Web-broker Application Process

A web-broker is an individual agent or broker, a group of agents and brokers, or a company that is interested in providing a non-Federally-facilitated Marketplace (FFM) website to assist consumers in the qualified health plan (QHP) selection and enrollment process as described in 45 CFR.§ 155.220(c)(3). FFM web-brokers must meet CMS’ regulatory and technical requirements and establish an Internet website with an Application Program Interface (API) connection to the FFM.

Web-brokers must be able to implement the technical requirements to connect with the FFM through the Direct Enrollment pathway. These technical requirements include understanding how to create and digitally sign a Security Assertion Markup Language (SAML) response and how to invoke Simple Object Access Protocol (SOAP) web services.
For more information on the web-broker requirements and application process, please contact CMS at directenrollment@cms.hhs.gov. Interested parties should also review the guidance document “Role of Agents, Brokers, and Web-brokers in the Health Insurance Marketplaces.”

Key Web-broker Resources



2018 FFE Web-broker List

Public 2018 FFE Web Broker Entity List

This list contains the names of web-brokers participating in the Federally-facilitated Exchanges (FFE) that have signed 2018 Web-broker Agreements with CMS and completed FFE registration for the 2018 plan year. This list contains web-brokers whose requirements have been verified. CMS will update this list on a periodic basis.

Direct Enrollment Help Desk

For questions about web-broker participation in the FFMs, contact directenrollment@cms.hhs.gov.

The Agents and Brokers Resources webpage contains additional resources for web-brokers.

Direct Enrollment Partners Approved to Use Single Site Application

The Centers for Medicare & Medicaid Services (CMS) launched a new streamlined and simplified direct enrollment process for consumers signing up for individual market coverage through Exchanges that use HealthCare.gov.

Please see additional information on the direct enrollment partners approved to use single site application.

Enhanced Direct Enrollment Approved Partners

The Centers for Medicare & Medicaid Services (CMS) developed a new ‘enhanced’ direct enrollment pathway for consumers to enroll in health insurance coverage through the Federally-facilitated Exchange (FFE).

Please see additional information on the enhanced direct enrollment partners approved for this pathway.