Fact Sheets Jan 17, 2025

Marketplace 2025 Open Enrollment Period Report: National Snapshot

The Centers for Medicare & Medicaid Services (CMS) reports that, as of January 15, 2025, 24.2 million consumers have selected a plan for coverage in 2025 through the Marketplaces. 20.2 million consumers had active 2024 coverage and selected a plan for 2025 coverage or were automatically re-enrolled. State-based Marketplace enrollment deadlines vary. State-specific deadlines and other information are available in the State-based Marketplace Open Enrollment Fact Sheet.

Definitions and details on the data in this report are included in the glossary. 

Marketplace and Consumer Type

Cumulative 2025 OEP Plan Selections

Total: All Marketplace Plans

24,166,491 

New Consumers

3,938,907

Returning Consumers[1]

20,227,584

Total: HealthCare.gov Marketplace Plans

17,128,890 

New Consumers

2,841,205 

Returning Consumers

14,287,685 

Total: State-based Marketplace (SBM)[2] Plans

7,037,601 

New Consumers

1,097,702 

Returning Consumers

5,939,899 

 

2025 Marketplace Open Enrollment Period Plan Selections by State 

 

State

Platform

Cumulative 2025 OEP Plan Selections[3]

Alaska

HealthCare.gov

28,736

Alabama

HealthCare.gov

477,838

Arkansas

HealthCare.gov

166,639

Arizona

HealthCare.gov

423,025

California

SBM

1,902,566

Colorado

SBM

271,444

Connecticut

SBM

147,072

Delaware

HealthCare.gov

52,931  

District of Columbia

SBM

14,058

Florida

HealthCare.gov

4,735,415

Georgia

SBM

1,519,153

Hawaii

HealthCare.gov

24,606

Idaho

SBM

117,373

Iowa

HealthCare.gov

136,833

Illinois

HealthCare.gov

465,985

Indiana

HealthCare.gov

359,240

Kansas

HealthCare.gov

200,046

Kentucky

SBM

97,374

Louisiana

HealthCare.gov

292,994

Maine

SBM

63,139

Maryland

SBM

247,243

Massachusetts

SBM

368,382

Michigan

HealthCare.gov

531,083

Minnesota

SBM

151,513

Missouri

HealthCare.gov

417,000

Mississippi

HealthCare.gov

338,159

Montana

HealthCare.gov

77,221

North Carolina

HealthCare.gov

975,110

North Dakota

HealthCare.gov

42,901

Nebraska

HealthCare.gov

136,684

Nevada

SBM

106,412

New Hampshire

HealthCare.gov

70,337  

New Jersey

SBM

484,540

New Mexico

SBM

70,371

New York

SBM

216,677

Ohio

HealthCare.gov

583,443

Oklahoma

HealthCare.gov

307,989

Oregon

HealthCare.gov

139,688

Pennsylvania

SBM

496,661

Rhode Island

SBM

43,514

South Carolina

HealthCare.gov

631,948

South Dakota

HealthCare.gov

54,721

Tennessee

HealthCare.gov

642,867

Texas

HealthCare.gov

3,966,226

Utah

HealthCare.gov

421,890

Vermont

SBM

32,800

Virginia

SBM

379,082

Washington

SBM

308,227

Wisconsin

HealthCare.gov

313,579

West Virginia

HealthCare.gov

67,113

Wyoming

HealthCare.gov

46,643

 

Glossary

HealthCare.gov Marketplace: The 31 Marketplaces that use the HealthCare.gov platform for the 2025 coverage year, including the Federally Facilitated Marketplaces (FFMs) and State-based Marketplaces (SBMs) that use the federal platform (HealthCare.gov). The 31 HealthCare.gov Marketplaces for 2025 include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Hawaii, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Mississippi, Missouri, Montana, Nebraska, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, West Virginia, Wisconsin, and Wyoming.

State-based Marketplaces (SBMs): The Marketplaces in 19 states and the District of Columbia that operate their own eligibility and enrollment platforms. The 20 SBMs for 2025 include: California, Colorado, Connecticut, the District of Columbia, Georgia, Idaho, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New Mexico, New York, Pennsylvania, Rhode Island, Vermont, Virginia and Washington. Generally, the data metric definitions provided here are applicable to the SBM metrics, with some exceptions. The following SBMs are reporting final plan selection activity through the end of their Open Enrollment Periods: Georgia (January 15, 2025), Idaho (October 15, 2024 to December 16, 2024), Kentucky (January 16, 2025), Maryland (January 15, 2025), Minnesota (January 15, 2025), New Mexico (January 15, 2025), Pennsylvania (January 15, 2025), Vermont (January 15, 2025), and Washington (January 15, 2025). The remaining SBMs are reporting plan selection activity through January 11, 2025, as final data was not available at the time of the snapshot’s reporting deadline or the SBM remained open. Additionally, Rhode Island reports data through December 7, 2024, due to a cybersecurity breach of the RIBridges system. Please contact the SBM plans for additional information on their metrics. 

Cumulative Plan Selections: The cumulative metric represents the total number of people who have submitted an application and selected a plan, net of any cancellations from a consumer or cancellations from an issuer that have occurred from November 1, 2024, through the end of the reporting period. To have their coverage effectuated, consumers generally need to pay their first month’s health plan premium, if applicable. This release does not report the number of effectuated enrollments.

New Consumers (HealthCare.gov Marketplace): Consumers are considered new if they did not have 2024 Marketplace coverage through a HealthCare.gov Marketplace through December 31, 2024, and made a 2025 plan selection through a HealthCare.gov Marketplace.

New Consumers (SBM): Consumers are considered new if they did not have 2024 Marketplace coverage in an SBM where they made a 2025 plan selection through that SBM.

Returning Consumers (HealthCare.gov Marketplace): Consumers are considered returning if they have 2024 Marketplace coverage through a HealthCare.gov Marketplace through December 31, 2024, and either actively select the same plan or a new plan for 2025. The returning consumers’ count includes consumers who have been automatically re-enrolled in their current plan for 2025 coverage.

Returning Consumers (SBM): Consumers are considered returning if they have 2024 Marketplace coverage through December 31, 2024, in the same SBM where they actively select the same plan or a new plan for 2025. The returning consumers’ count includes consumers who have been automatically re-enrolled in their 2024 plan or an alternative suggested plan for 2025 coverage.

This communication was printed, published, or produced and disseminated at U.S. taxpayer expense.


[1] The “returning consumers” metric in this report includes consumers who have returned to their respective Marketplace through the reporting date and selected a plan for 2025 coverage, and consumers who have been automatically re-enrolled for 2025 coverage based on their 2024 enrollment or a suggested alternative plan.

[2] In addition to the reported Qualified Health Plan (QHP) selections, Minnesota and Oregon have a Basic Health Program (BHP), which provides coverage to consumers with household incomes at or below 200% and above 133% of the federal poverty level, who are not eligible for Medicaid or CHIP, and otherwise would be eligible for a QHP. New York has also implemented a new coverage program, the Essential Plan (EP) Expansion, under a section 1332 waiver. The EP Expansion generally mirrors the state’s previously utilized BHP with expanded eligibility for certain residents with estimated household incomes up to 250% of the FPL. See https://www.cms.gov/files/document/ny-1332-amendment-fact-sheet.pdf for more information about New York’s EP Expansion. As of January 11, 2025, Oregon had 32,239 individuals enroll in a BHP, and New York had 1,641,960 individuals enroll in the EP Expansion under the state’s approved section 1332 waiver program. Minnesota’s BHP data was not available at the time of this report.

[3]These metrics reflect available data through January 15, 2025 for FFMs and SBM-FPs, and through January 11, 2025 for SBMs, except for some SBMs. The following SBMs report data through the end of their OEPs: Georgia (January 15, 2025), Idaho (October 15, 2024 to December 16, 2024), Kentucky (January 16, 2025), Maryland (January 15, 2025), Minnesota (January 15, 2025), New Mexico (January 15, 2025), Pennsylvania (January 15, 2025), Vermont (January 15, 2025), and Washington (January 15, 2025). Rhode Island reports data through December 7, 2024As of the snapshot’s reporting deadline, the remaining SBMs had not finalized their end of OEP data or remained open.

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CMS News and Media Group
Catherine Howden, Director

Media Inquiries Form
202-690-6145