Fact Sheets Jan 28, 2026

Marketplace 2026 Open Enrollment Period Report: National Snapshot

Marketplace 2026 Open Enrollment Period Report: National Snapshot 

The Centers for Medicare & Medicaid Services (CMS) reports that 23.0 million consumers have signed up for 2026 individual market health insurance coverage through the Marketplaces since the start of the 2026 Marketplace Open Enrollment Period (OEP) on November 1, 2025. This includes 15.8 million Marketplace plan selections in the 30 states using the HealthCare.gov platform for the 2026 plan year and 7.2 million plan selections in the 20 states and the District of Columbia with state-based Exchanges (SBEs) that are using their own eligibility and enrollment platforms.[1]  Total nationwide plan selections include 3.4 million consumers who are new to the Marketplaces for 2026, and 19.6 million consumers who had active 2025 coverage and selected a plan for 2026 coverage or were automatically re-enrolled. Open Enrollment on HealthCare.gov ran through January 15, 2026. State-based Exchange enrollment deadlines vary. 

Definitions and details on the data in this report are included in the glossary. 

Exchange and Consumer Type

Cumulative 2026 OEP Plan Selections

Total: All Exchanges

22,973,219

New Consumers

3,382,189

Returning Consumers[2] 

19,591,030

Total: HealthCare.gov

15,771,397

New Consumers

2,517,617

Returning Consumers

13,253,780

Total State-based Exchanges[3] 

7,201,822

New Consumers

864,572

Returning Consumers

6,337,250

 

2026 Marketplace Open Enrollment Period Plan Selections by State 

(New Consumers and Returning Consumers)

 

State

Platform

Cumulative 2026 OEP Plan Selections

Alabama

HealthCare.gov

455,776

Alaska

HealthCare.gov

26,079

Arizona

HealthCare.gov

357,144

Arkansas

HealthCare.gov

160,307

California

SBE

1,910,476

Colorado

SBE

266,988

Connecticut

SBE

150,719

Delaware

HealthCare.gov

44,663

District of Columbia

SBE

15,323

Florida

HealthCare.gov

4,538,772

Georgia

SBE

1,301,254

Hawaii

HealthCare.gov

23,380

Idaho

SBE

120,426

Illinois

SBE

441,657

Indiana

HealthCare.gov

300,049

Iowa

HealthCare.gov

123,304

Kansas

HealthCare.gov

192,811

Kentucky

SBE

86,297

Louisiana

HealthCare.gov

296,648

Maine

SBE

57,456

Maryland

SBE

248,770

Massachusetts

SBE

385,361

Michigan

HealthCare.gov

497,064

Minnesota

SBE

134,825

Mississippi

HealthCare.gov

313,392

Missouri

HealthCare.gov

365,734

Montana

HealthCare.gov

73,255

Nebraska

HealthCare.gov

128,492

Nevada

SBE

100,840

New Hampshire

HealthCare.gov

66,024

New Jersey

SBE

493,816

New Mexico

SBE

80,163

New York

SBE

208,040

North Carolina

HealthCare.gov

761,457

North Dakota

HealthCare.gov

41,014

Ohio

HealthCare.gov

469,616

Oklahoma

HealthCare.gov

261,887

Oregon

HealthCare.gov

118,372

Pennsylvania

SBE

482,183

Rhode Island

SBE

38,071

South Carolina

HealthCare.gov

587,567

South Dakota

HealthCare.gov

50,951

Tennessee

HealthCare.gov

569,310

Texas

HealthCare.gov

4,172,233

Utah

HealthCare.gov

387,336

Vermont

SBE

30,399

Virginia

SBE

365,787

Washington

SBE

282,971

West Virginia

HealthCare.gov

55,879

Wisconsin

HealthCare.gov

291,336

Wyoming

HealthCare.gov

41,545

Glossary

HealthCare.gov: The 30 states that use the HealthCare.gov platform for the 2026 coverage year include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Hawaii, Indiana, Iowa, Kansas, Louisiana, Michigan, Mississippi, Missouri, Montana, Nebraska, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, West Virginia, Wisconsin, and Wyoming.

State-based Exchanges (SBEs): The Exchanges in the 20 states and the District of Columbia that operate their own eligibility and enrollment platforms. The 21 SBEs for 2026 include: California, Colorado, Connecticut, the District of Columbia, Georgia, Idaho, Illinois, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New Mexico, New York, Pennsylvania, Rhode Island, Vermont, Virginia and Washington. Generally, the data metric definitions provided here are applicable to the SBE metrics, with some exceptions. Please contact the SBEs for additional information on their metrics. 

Cumulative Plan Selections: The cumulative metric represents the total number of people who have submitted an application and selected a plan, net of any cancellations from a consumer or cancellations from an insurer that have occurred from November 1, 2025, through the end of the reporting period. To have their coverage effectuated, consumers generally need to pay their first month’s health plan premium, if applicable. This release does not report the number of effectuated enrollments.

New Consumers (HealthCare.gov): Consumers are considered new if they did not have 2025 Marketplace coverage through HealthCare.gov through December 31, 2025, and made a 2026 plan selection through the federal platform.

New Consumers (SBEs): Consumers are considered new if they did not have 2025 Marketplace coverage in the SBE that uses its own platform where they made a 2026 plan selection through the SBE.

Returning Consumers (HealthCare.gov): Consumers are considered returning if they have 2025 Marketplace coverage through HealthCare.gov through December 31, 2025, and either actively select the same plan or a new plan for 2026. The returning consumers’ count includes consumers who have been automatically re-enrolled in their current plan for 2026 coverage.

Returning Consumers (SBEs): Consumers are considered returning if they have 2025 Marketplace coverage through December 31, 2025, in the same SBE where they actively select the same plan or a new plan for 2026. The returning consumers’ count includes consumers who have been automatically re-enrolled in their 2025 plan or an alternative suggested plan for 2026 coverage. 

This communication was printed, published, or produced and disseminated at U.S. taxpayer expense. 


[1] These metrics reflect available data through January 15, 2026, for the Federally-facilitated Exchanges and State-based Exchanges that use the federal platform (HealthCare.gov) and through January 10, 2026, for State-based Exchanges (SBEs), except Idaho, which had an OEP from October 15, 2025, through December 15, 2025.

[2]The returning-consumers’ metric in this report only includes consumers who have returned to their respective Exchange through the reporting date and selected a plan for 2026 coverage and includes consumers who have been automatically re-enrolled in their 2025 plan for 2026 coverage or a suggested alternate plan. Please see the glossary for data on auto re-enrolled consumers that SBEs have reported to CMS.

[3]In addition to the reported Qualified Health Plan (QHP) plan selections, the District of Columbia, Minnesota, and Oregon have a Basic Health Program (BHP), which provides coverage to consumers with household incomes at or below 200% and above 133% of the Federal Poverty Level, who are not eligible for Medicaid or CHIP, and otherwise would be eligible for a QHP. This year, the District of Columbia implemented a BHP with enrollment beginning on January 1, 2026, for newly eligible individuals. New York also implemented a coverage program, the Essential Plan (EP) Expansion, under a section 1332 waiver in 2024. The EP Expansion generally mirrors the state’s BHP with expanded eligibility for certain residents with estimated household incomes up to 250% of the FPL. See https://www.cms.gov/files/document/ny-1332-extension-fact-sheet.pdf for more information about New York’s EP Expansion. As of January 10, 2026, the District of Columbia had 15,262 individuals, and Oregon had 37,924 individuals enroll in a BHP. New York had 1,727,055 individuals enroll in the EP Expansion under the state’s section 1332 waiver program. Minnesota’s BHP data was not available at the time of this report.