Flu Vaccine Partner Toolkit

The Centers for Medicare & Medicaid Services (CMS) is taking action to protect the health and safety of our nation’s patients for the flu virus in the wake of the 2019 Coronavirus (COVID-19) outbreak.

CMS has developed this toolkit to help you stay informed on CMS, CDC, and HHS materials available on the importance of the flu vaccine. Please share these materials, bookmark the page, and check back often for the most up-to-date information. 

Please refresh your browser often to see the most up-to-date information.

If you work with-

The General Public:

CDC National Immunization Awareness Month Toolkit for Parents and Patients

CDC Digital Media Toolkit: 2020-2021 Flu Season

CDC Social Media Toolkit: 2020- 2021 Flu Season

Roll Up Your Sleeve for Your Annual Flu Vaccine (Video)

Flu Can Be Very Serious – Flu Vaccine Protects (Video)

Protect Your Health This Season

What You Need to Know for 2020-21

The Difference between Flu and COVID-19

The Ad Council Flu Vaccination Campaign Toolkit


Multi-Language Resources:

Multi-Language Factsheets

Spanish Communication Resources

Resources for Other Preventive Vaccines:



Medicare Beneficiaries:

Protect Yourself From the Flu- Tip Sheet

Medicare Coverage for Vaccinations

Take Advantage of Your Flu Shot- Medicare Blog (9/14)

CMS Announces Launch of 2020 Flu Season Campaign- Press Release (9/16)

Medicare Covers Your 2020 Flu Shot- Medicare Blog (10/30)

Partner social media toolkit in English (PDF)

Partner social media toolkit in Spanish (PDF)

Toolkit graphics in English (ZIP)

Toolkit graphics in Spanish (ZIP)

Medicare & You:  Flu Prevention (Video)

Editable flyer (PDF)

Drop- in article in English (PDF)

Drop- in article in Spanish (PDF)

Medicare 2020 Flu Ad- 30 seconds (English)

Medicare 2020 Flu Ad- 15 seconds (English)

Medicare 2020 Flu Ad- 6 seconds (Spanish)

Medicare 2020 Flu Ad- 15 seconds (Spanish)

Medicare flu prevention stickers

Marketplace Consumers:

Get the Flu Shot this Fall HealthCare.gov Blog (9/17)

From Coverage to Care (C2C) Prevention Resources


Other Audiences-


Insure Kids Now Flu Poster (English)

Insure Kids Now Flu Poster (Spanish)

Insure Kids Now Vaccination Palm Card

General CHIP outreach tool library

Dually Eligible Beneficiaries

American Indian and Alaska Native

If you are a Clinician:


If you work with Health Professionals:                 

CDC National Immunization Awareness Month Toolkit for Reaching Healthcare Professionals

Stay Protected- Get a Flu Shot (Conference Card for Health Professionals)

Page Last Modified:
12/02/2020 02:02 PM