CMS Brand Identity

The Centers for Medicare & Medicaid Services (CMS) strives to provide our audiences with a consistent communication and brand experience. Consistent branding makes CMS initiatives more effective by helping our various audiences understand how to take advantage of our programs and how CMS works to improve health care.

The CMS “Brand Strategy and Graphic Standards Guide” provides guidelines concerning messaging themes and visual identity marks (“logos”) to achieve this goal. Questions about CMS’ brand strategy can be directed to If you have questions about using the CMS logo or visual identity elements, please send them to

Page Last Modified:
02/24/2022 08:29 AM