Health Insurance Marketplace Quality Initiatives
The Patient Protection and Affordable Care Act (PPACA) authorizes the creation of Health Insurance Exchanges (also known as Health Insurance Marketplaces) to help individuals and small employers’ shop for, select, and enroll in high quality, affordable private health plans.
The Marketplace Quality Initiatives (MQIs) includes four programs established by the PPACA which requires the U.S. Department of Health & Human Services (HHS) to develop quality data collection and reporting tools. The Marketplace Quality Rating System (QRS), QHP Enrollee Experience Survey (QHP Survey), Quality Improvement Strategy (QIS), and patient safety standards are Qualified Health Plan (QHP) quality-related certification requirements across all Marketplaces.
Scroll below to “Program Overview” for a description of each program.
Spotlight News
QRS and QHP Survey
- Plan Year 2026 Public Use Files (PUFs) (October 2025): CMS posted the Enrollee Survey PUF for Plan Year 2026, Plan Year 2026 Nationwide QRS PUF, and Plan Year 2026 Quality PUF to the CMS MQI Downloads page. The Nationwide QRS PUF outlines underlying measure data as well as star ratings for all eligible QHP issuers, operating in all Exchange types, that received QRS star ratings. The Quality PUF includes star ratings assigned to plans that will be available on HealthCare.gov. Additionally, CMS released the Health Insurance Exchanges QRS Program for Plan Year 2026: Results-at-a-Glance (PDF) document, which summarizes the nationwide QRS results for the 2026 Plan Year, including a summary of QRS reporting and QRS eligibility for the 2026 Plan Year.
- QRS and QHP Enrollee Experience Survey Technical Guidance for 2026 (September 2025) (PDF): CMS posted the QRS and QHP Enrollee Survey: Technical Guidance for 2026. The Technical Guidance provides QHP issuers certified to offer coverage through the Exchanges in 2026 with the QRS and QHP Enrollee Survey guidance required as a condition of certification.
- 2026 Quality Rating System Measure Technical Specifications (September 2025) (PDF): CMS has posted an updated version of the 2026 Quality Rating System Measure Technical Specifications, which includes guidance on the finalized data submission requirements for the 2026 QRS measure set. Specifically, CMS added callout boxes summarizing the final decision regarding measures and/or measure rates proposed for addition and those proposed for removal in the Draft 2025 Call Letter and finalized in the Final 2025 Call Letter.
- Quality Rating Information Bulletin (April 2025) (PDF): CMS released the Quality Rating Information Bulletin (PDF) to announce guidance for public display of quality rating information by all Exchanges, including the Federally-facilitated Exchanges (FFEs), State-based Exchanges on the Federal Platform (SBE-FPs), and State-based Exchanges (SBEs) that operate their own eligibility and enrollment platform, during the individual market Open Enrollment Period (OEP) for the 2026 Plan Year.
Program Overview
Quality Rating System - QRS
The Quality Rating System (QRS) is a 5-star rating system used to rate QHPs based on relative quality and price. The goals of the QRS are to provide comparable and useful information to consumers, facilitate oversight of QHPs, and provide actionable information to QHPs to improve quality and performance.
QHP Enrollee Experience Survey
The QHP Enrollee Experience Survey assesses consumer experience with QHPs offered through the Exchanges. The QHP Enrollee Survey aims to provide comparable and useful information to consumers about the quality of health care services and enrollee experience with QHPs offered through the Exchanges.
Quality Improvement Strategy - QIS
A Quality Improvement Strategy (QIS) is a payment structure that provides increased reimbursement or other incentives to improve health outcomes, prevent hospital readmissions, improve patient safety and reduce medical errors, implement wellness and health promotion activities, and/or reduce health and health care disparities.
Patient Safety
QHPs are required to contract with certain hospitals that use patient safety evaluation systems and implement comprehensive hospital discharge programs. QHPs are also required to contract with health care providers who implement health care quality improvement mechanisms.
Upcoming Deadlines and Events for Issuers
- QRS/QHP Enrollee Survey Deadlines:
- January 30, 2026: QHP issuer contracts with an HHS-approved QHP Enrollee Survey vendor to conduct the QHP Enrollee Survey and submit survey response data to CMS.
- January 30, 2026: QHP issuer works with HEDIS® Compliance Auditor (auditor) to complete validation of the QHP Enrollee Survey sampling frame.
- January 30, 2026: QHP issuer completes attestation to the QRS and QHP Enrollee Survey Issuer Eligibility Criteria and authorizes a QHP Enrollee Survey vendor via the QHP Enrollee Survey website.
Marketplace Service Help Desk (MSD)
QHP issuers and Exchanges with questions regarding the QRS, QIS, patient safety requirements, or the QHP Enrollee Survey should contact the MSD
CMS_FEPS@cms.hhs.gov or 1-855-CMS-1515 (1-855-267-1515) and reference “Marketplace Quality Initiatives” or “MQI”.
- Resources
- Learn more about Quality Ratings: Information about the quality ratings of health plans is available on HealthCare.gov.
- Learn more about Quality Measures: The CMS Measure Management System (MMS) Hub is the home for content related to quality measures, quality measure development and maintenance information. Explore the following links to MMS resources learn more about quality measures:
- CMS Measure Management System Hub (cms.gov)
- Quality Measures: How They Are Developed, Used, & Maintained (cms.gov) – Last updated May 2022
- Blueprint QuickStart Guide (cms.gov) – Last updated July 2023.
- Marketplace Quality Initiatives Listserv: We encourage you to let others know about the CMS Marketplace Quality Initiatives, and to subscribe to Marketplace Quality Initiatives Listserv to be included in future communications and updates.
- Registration for Technical Assistance Portal (REGTAP): Register for REGTAP for training and resources related to the Health Insurance Exchanges.
- Center for Consumer Information and Insurance Oversight (CCIIO) website: Navigate to the CCIIO website for more information about the Health Insurance Exchanges and QHP certification.
- Qualified Health Plan (QHP) website: For QHP issuers operating in the FFE, find the QHP application, materials, and resources on CMS’ QHP certification website.
- Marketplace Quality Initiatives FAQs: Answers to frequently asked questions related to the MQI can be found on CMS’ QHP certification website.
- MQI Regulations: The following final regulations established the quality reporting standards related to the Marketplace Quality Initiatives (MQI):